The Project consist to 4 parts:
1. A Virtual Popup Store: FastgoodConcept: The store is based on the concept of fast food and is divided into several sections: store front, counter, bar, and URL space.
2. Digital Fashion Pieces: A collection of virtual garments that can be viewed and interacted with in the metaverse.
3. Interactive Exhibition: An immersive digital environment where visitors can explore the themes and narratives of the project.
4. Augmented Reality Experiences: AR elements that bring the digital fashion pieces into the physical world, enhancing the exhibition's interactivity.
The project is characterized by rapid ecoproduction, a radical vision, and playful and paradoxical irony. We redefine the notion of time, raise awareness of habits, and question general trends. We recycle information and fantasies through pop culture and replay them in a propagandistic manner, thus creating a neopropaganda.
