Collaborated with Dajin Studio and Isn'tstudio, the Jade Space Project focuses on themes of "Jade" and "Phoenix Rebirth," while the Chengqiansui Art Project revolves around Wei Zhuang's Chang'an Qingming poem, the legend of the Chenghuang beast, and the Five Elements concept. Developed deep brand concepts, mission, philosophy, and style.
Created a new visual identity and merchandise, partnering with traditional artisans. Redesigned flagship stores in Shenzhen and Shanghai to feature exhibition-style displays, motion capture, and interactive media. Planned subsequent product launches and workshops, outlining the brand's future development and vision.
Collaborated with Dajin Studio and Isn'tstudio, the Jade Space Project focuses on themes of "Jade" and "Phoenix Rebirth," while the Chengqiansui Art Project revolves around Wei Zhuang's Chang'an Qingming poem, the legend of the Chenghuang beast, and the Five Elements concept. Developed deep brand concepts, mission, philosophy, and style.
Created a new visual identity and merchandise, partnering with traditional artisans. Redesigned flagship stores in Shenzhen and Shanghai to feature exhibition-style displays, motion capture, and interactive media. Planned subsequent product launches and workshops, outlining the brand's future development and vision.
